The story of how Human After All came to the practice of running your marriage like a business and your work like a love affair, applied to every day interactions and relationships. — This experiment loop started when the handsome-and-talented-husband and I hit a rough patch and we applied our design skills into solving our relationship problems. As designers, we were skilled in uncovering unmet needs, reframing the problem(s), exploring solution directions and carrying out the solution intentions.